Breaking Up With Google

Here’s the Situation:

For years, I have relied on Google Services for much of my day-to-day. I have even had moments of pride, proclaiming that I have sold my soul to Google in exchange for seamless integration and ubiquity. But as digital privacy becomes a larger social concern, I am starting to scale back my reliance on big brother.

Today, I am starting my break up with Google.

The Approach:

I started this journey with a list of the products that I use, then started ranking them by switching cost:

• Chrome
• Search
• Movies/TV
• Keyboard
• Music
• Photos
• Drive
• Keep
• Maps
• Authenticator
• Voice
• Mail
• Domains

Furthermore, I broke it up into stages that I would tackle:

• Chrome
• Search + Movies/TV
• Keyboard + Music + Photos
• Drive + Keep + Maps
• Authenticator + Voice
• Mail + Domains

This is now my roadmap, which I hope leads to freedom and privacy (and sanity).